The fashion industry is among the last to grasp and embrace web 2.0 – the social web. Content push, user-created material and connecting people are key elements of web 2.0. To push content, web 2.0 marketers use blogs, podcasts, webinars and RSS. Components of user-created material are the forum, wiki, video and user review. Connecting people is the final web 2.0 tool. This part involves the social network, community, the virtual world and collaboration.
Fashion 2.0 is about the adaptation of web 2.0 tools into the fashion world. So … where do you begin? The following are 6 steps that will get you started:
Keep in mind:
Web sites should be usable, useful and desirable
Relationships are built on interactions
Work towards creating a positive experience
And … voilà, you’re on your way to becoming an amazing Fashion 2.0 marketing maven!
July 29, 2010 | Categories: Fashion & Social Media Marketing, Fashion On The Web, Social Media Marketing | Tags: Fashion, Fashion 2.0, fashion marketing online, internet marketing, online fashion marketing, social fashion, Social Media Marketing, social media marketing in fashion, social media marketing in fashion industry, Web 2.0 | Leave a comment