Berlin Fashion Week is until Saturday, July 10th. An article caught my attention in the Life & Style section of the WSJ yesterday about Berlin Fashion Week. After reading it, I was curious about how FASHION WEEK- the impresario of all fashion – uses social media marketing.
I Googled Fashion Week and at the top of the list I found Mercedes-Benz Fashion Week » New York » Fall 2010 » Home. From the web site , I clicked The Daily and voilà … everything that I needed appeared when The Daily Front Row web site opened. BTW, on the Mercedes-Benz Fashion Week web site, there was a link to their Facebook page.
According to Brandusa Niro, Editor in Chief at The Daily, “This is where fashion happens, 24/7, 365 days of the year … every week is Fashion Week!” Not only did The Daily Front Row offer seven RSS feeds for its main sections, there were also Twitter, Facebook and YouTube icons positioned above the fold on every page of the web site. The Twitter Report rocks!
The company behind the awesome FASHION WEEK events is IMG – connecting brands to global opportunities in sports, entertainment and media. IMG partners with leading designers and marketers to reach fashion-centric consumers. With their global network of media partners, IMG also gives audiences worldwide front-row seats to the world’s hottest fashion events through online and on-demand live streaming video.
I must say that Fashion 2.0 is definitely a part of the marketing mix for FASHION WEEK. However, I’d like to see more creativity on the social fashion channels. For example, using customized Facebook pages will help welcome and engage customers. I expect more creativity from the fashion industry. After all … isn’t CREATIVITY fashion’s raison d’être?
July 9, 2010 | Categories: Fashion & Social Media Marketing, Fashion On The Web | Tags: Berlin Fashion Week, Fashion 2.0, fashion marketing online, Fashion on the Internet, fashion on the web, Fashion week, internet marketing, Mercedes-Benz Fashion Week, online fashion, online fashion marketing, Social Media Marketing, social media marketing in fashion industry | Leave a comment