This week 4Fashionistas recognizes Fashion’s Collective as our next social fashion thought leader and its founder/strategist – Elizabeth Schofield as well as digital strategists Tamar Shamir Koifman and Agata Seidel. Fashion’s Collective is a resource in digital and social media marketing for fashion and luxury brands.
One of my favorite places online for fashion 2.0 vision is Fashion’s Collective. Visiting the website is like taking a tour of a museum where knowledgeable curators guide you through the collection of brand profiles and fashion 2.0-related articles. Everywhere visitors to the site can easily navigate the various sections and also share their findings with friends on Twitter and Facebook.
I especially enjoyed the Fashion’s Collective, three-part series (The Facebook Dilemma) about Facebook marketing for luxury brands. Part I discusses whether to use Facebook or not because the audience interacting with a luxury brand does not always align with the brand’s target demographic. Part II is about being strategic in finding your brand voice, how should the brand interact and determining what is the actual audience the luxury brand reaches on Facebook. Part III, the last in the series, takes luxury brands into thinking long-term and to always have an exit plan. In addition, Part III in the series encourages luxury brands to decide if they have the resources in personnel and budget to maintain a social media campaign on Facebook.
The Facebook Dilemma series provides an astute analysis of how luxury brands can strategically approach Facebook and decide if it is a good fit for them. What I particularly like about Fashion’s Collective is that the marketing insights are also transferable to other industries and disciplines giving social media marketing a try.
Check out the Fashion’s Collective website and CLICK HERE.
August 11, 2010 | Categories: Fashion & Social Media Marketing, Fashion On The Web, Social Media Marketing, Social Media Marketing Thought Leaders In Fashion Industry | Tags: digital marketing, Facebook, Fashion 2.0, Fashion 2.0 thought leaders, fashion marketing online, Fashion on the Internet, Fashion thought leaders, Fashion's Collective, internet marketing, luxury brands, marketing insights, social fashion, social media marketing in fashion, social media marketing in fashion industry, thought leaders, Twitter | 3 Comments