This week 4Fashionistas recognizes Fashion’s Collective as our next social fashion thought leader and its founder/strategist – Elizabeth Schofield as well as digital strategists Tamar Shamir Koifman and Agata Seidel. Fashion’s Collective is a resource in digital and social media marketing for fashion and luxury brands.
One of my favorite places online for fashion 2.0 vision is Fashion’s Collective. Visiting the website is like taking a tour of a museum where knowledgeable curators guide you through the collection of brand profiles and fashion 2.0-related articles. Everywhere visitors to the site can easily navigate the various sections and also share their findings with friends on Twitter and Facebook.
I especially enjoyed the Fashion’s Collective, three-part series (The Facebook Dilemma) about Facebook marketing for luxury brands. Part I discusses whether to use Facebook or not because the audience interacting with a luxury brand does not always align with the brand’s target demographic. Part II is about being strategic in finding your brand voice, how should the brand interact and determining what is the actual audience the luxury brand reaches on Facebook. Part III, the last in the series, takes luxury brands into thinking long-term and to always have an exit plan. In addition, Part III in the series encourages luxury brands to decide if they have the resources in personnel and budget to maintain a social media campaign on Facebook.
The Facebook Dilemma series provides an astute analysis of how luxury brands can strategically approach Facebook and decide if it is a good fit for them. What I particularly like about Fashion’s Collective is that the marketing insights are also transferable to other industries and disciplines giving social media marketing a try.
Check out the Fashion’s Collective website and CLICK HERE.
August 11, 2010 | Categories: Fashion & Social Media Marketing, Fashion On The Web, Social Media Marketing, Social Media Marketing Thought Leaders In Fashion Industry | Tags: digital marketing, Facebook, Fashion 2.0, Fashion 2.0 thought leaders, fashion marketing online, Fashion on the Internet, Fashion thought leaders, Fashion's Collective, internet marketing, luxury brands, marketing insights, social fashion, social media marketing in fashion, social media marketing in fashion industry, thought leaders, Twitter | 3 Comments
This week 4Fashionistas recognizes Daria Shualy as our Fashion 2.0 Thought Leader of the week. Daria is a “devoted fashionista, thrift shopping addict, web entrepreneur and blogger for HuffPost Style.”
As founder of Sense of Fashion – an online networking community to shop and blog for independent fashion, Daria is out to revolutionize fashion on the web. She’s been a creative director for TV, print and web. In addition, Daria has made clothes. She loves snowboarding and classic literature … and likes Lucy from Peanuts. According to Daria, “She doesn’t want any downs, she wants just ups and ups and ups.”
The following is an excerpt from one of Daria’s blog post in HuffPost Style:
Daria Shualy: RIP Alexander the Great | February 11, 2010
“I can’t tell you anything about McQueen you don’t already know or can’t read for yourselves. As a lover of indie fashion, I’m usually not that much into high fashion. I love a good runway show as much as the next person, but for the most part it’s people’s personal style and new young talents which fascinate me the most.
Having said that, the thing I do love about high fashion is the extent to which it is art. And in this aspect, for me, no one was more of an artist than Alexander McQueen (Lee McQueen).
And if I had to choose what kind of artist he was, I’d have to say an architect or a painter. And not just any architect or painter – but a ground breaking brilliant one.”
CLICK HERE to read the entire article and Daria’s innovative approach to the subject matter.
July 13, 2010 | Categories: Fashion & Social Media Marketing, Fashion On The Web, Social Media Marketing Thought Leaders In Fashion Industry | Tags: Fashion 2.0, Fashion 2.0 thought leaders, fashion e-commerce, fashion marketing online, Fashion on the Internet, fashion on the web, Fashion thought leaders, online fashion, online fashion marketing, social fashion, social media marketing in fashion, social media marketing in fashion industry, thought leaders | Leave a comment
Since I am no longer a Carlisle Consultant, the focus for this blog will change … slightly. FASHION will remain the primary direction. However, the Carlisle and Per Se Collections will not be previewed here anymore. Instead I will talk about how FASHION uses social media marketing and the Internet to get their message across.
My Tweets and Facebook comments that are fashion-related will be included here. There will be information about FASHION thought leaders that are doing awesome things in the digital world. In addition, I will ask you to share your best 4Fashionistas comments and perhaps become one of my guest bloggers.
I’m developing a new look for this blog … so look out 4Fashionistas and stay tuned! The best is yet to come 🙂
July 5, 2010 | Categories: Fashion & Social Media Marketing, Fashion On The Web, Social Media Marketing, Social Media Marketing Thought Leaders In Fashion Industry | Tags: Fashion on the Internet, fashion on the web, Fashion thought leaders, SMM and fashion | Leave a comment