What an innovative way to promote the 7/31 release in the UK of Toy Story 3. Esquire UK magazine’s website takes us behind the scenes with a look at the photo shoot of one of Toy Story 3‘s stars – Ken (Barbie’s boyfriend) for their August issue.
Ken is working it in Burberry Prosum, Prada and Gucci designs. There’s even a photograph with Barbie – she’s wearing Prada.
My only question … are Esquire UK readers the right target for Toy Story 3? Well … uh, maybe, if they have kids. Regardless … I love the lightheartedness of the article and can’t wait to see the full version. Most newsstands here in U.S. carry the magazine.
CLICK HERE for your preview of the Ken: Fashion Icon article in the August issue of Esquire UK magazine.