On Wednesday, October 6, the 156-year-old Parisian fashion brand, Louis Vuitton, will expand, even deeper, into the world of fashion 2.0 with their latest digital marketing activities. Louis Vuitton will run its third live fashion show on Facebook in the last year. The 7:30am ET show will feature the Spring/Summer 2011 Collection of designer Marc Jacobs. It is scheduled to run for 10 to 15 minutes and will also be accessible on the Marc Jacobs iPhone and iPad apps. The video presentation and additional footage will be available on Facebook a few hours later.
During the last 16 months, Louis Vuitton has attracted 1.3 million Facebook LIKES and 145,000 Twitter followers (US and Paris). Those audiences, along with 26,400 Foursquare followers, will be leveraged to spread the word about the Facebook fashion show.
The Art of Travel by Louis Vuitton, your official destination for everything Louis Vuitton, is the theme for an ongoing Facebook campaign used to promote the webcast. After visitors sign up to be on the guest list for the live fashion show webcast, they will unlock the Louis Vuitton 360° Fashion Badge. The badge will also appear on their Facebook profile. Video footage will be uploaded to the Louis Vuitton YouTube channel, which has more than 679,000 views.
Currently the Louis Vuitton website features Bono and Ali Hewson, founders of Edun – a for-profit fashion company. They take website visitors on a Journey To the Heart of Africa. The interactive, international e-commerce site describes the mission of Edun – to raise awareness of the possibilities in Africa and encourage the fashion community to do business there. To further celebrate the creative potential of Africa, Louis Vuitton is hosting a temporary exhibition from October 5-17, 2010 in Paris.
Annie Leibovitz photographed Bono and Ali for the Louis Vuitton ad – Every Journey Began In Africa.
The Louis Vuitton website stands out from competitors, gains attention and attracts traffic to the website. It converts visitors into customers and transforms their past and present successes into dynamic, inviting forces of attraction. The Louis Vuitton website differentiates itself from competitive luxury brands with engaging, interactive campaigns – The Art of Travel and Journey To the Heart of Africa.
Visualize the Louis Vuitton website as a presentation of fashion with a heart. It is an awesome integrated marketing effort where e-commerce, fashion and Louis Vuitton core values merge.
Louis Vuitton marketing efforts take fashion 2.0 to the next level.
October 4, 2010 | Categories: Fashion & Social Media Marketing, Fashion On The Web, Fashion Trends, Social Media Marketing | Tags: Ali Hewson, Bono, digital marketing, e-commerce, Edun, Fashion, Fashion 2.0, Fashion on the Internet, Louis Vuitton, luxury brands | 5 Comments