Social Media Marketing In Fashion Industry
“Facebook, Twitter, MySpace. Many large fashion brands have pages or accounts on at least one of the big three in social media. As a whole however, the fashion industry has been slow to embrace these tools — certainly a lot slower than their customers.
Of the 38 tweeting fashion brands listed by WWD, only nine are based in Europe. Of those nine, Henry Holland is the only one not associated with a large multi-national company (Adidas, Dior, French Connection, Gucci, H&M, Lacoste, Louis Vuitton and Stella McCartney round out the list). While Twitter is not the sole representative of fashion’s social media presence, the list offers a fairly representative picture of who’s experimenting with social media — and more tellingly, who’s not.” – The Business of Fashion, August 21, 2009
The fashion industry has made some progress in social media marketing (aka Fashion 2.0) since the B of F article last August. Fashion brands such as: Levis, Ralph Lauren, Burberry and Gucci are Fashion 2.0 thought leaders. However the fashion industry still has a way to go. Web sites take way too long to load, Tweets are not necessarily engaging and Geo social marketing needs further exploration.