A Passion For Fashion With A Marketing Flair™

How To Be A Fashion 2.0 Diva In 6 Easy Steps

The fashion industry is among the last to grasp and embrace web 2.0 – the social web.   Content push, user-created material and connecting people are key elements of web 2.0.   To push content, web 2.0 marketers use blogs, podcasts, webinars and RSS.  Components of user-created material are the forum, wiki, video and user review. Connecting people is the final web 2.0 tool.  This part involves the social network, community, the virtual world and collaboration.

Fashion 2.0 is about the adaptation of web 2.0 tools into the fashion world.  So … where do you begin?  The following are 6 steps that will get you started:

  1. LISTEN

  2. RESEARCH

  3. TARGET

  4. ENGAGE

  5. SHARE

  6. ANALYZE

Keep in mind:

  • Web sites should be usable, useful and desirable

  • Relationships are built on interactions

  • Work towards creating a positive experience

And … voilà,  you’re on your way to becoming an amazing Fashion 2.0 marketing maven!

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