Building An E-Commerce Fashion Business
A recent article in The Business of Fashion (BOF) provided a case study about how Company of We built a strong online sales channel. CLICK HERE to view that article. Their web site, Facebook page and Twitter account take Company of We to the next level of Fashion 2.0 ferocity.
4Fashionistas is about social media marketing in the fashion industry. The following are tips to move your online, fashion business ahead on the road to becoming fierce in Fashion 2.0:
7 Tips To Becoming Fierce In Fashion 2.0
1. A Consistent Online Brand Identity
Customize your Facebook page, Twitter background, YouTube channel, e-mail messages, etc. to be consistent with the look and feel of your web site. It will strengthen and enhance your brand message.
Be imaginative, ask questions, monitor conversations and then respond promptly. You can be the first to answer your own question to get things moving. As people become interested in the discussion, everyone will want to give their opinion.
Remember social media is not about tooting your own horn. You have to give to get. You cannot provide something of value to others if your top priority is selling more of your product. Approach your online consumers with the attitude that you have something of value to provide, free of charge (i.e., newsletter, whitepaper, promotion). In exchange for that, you hope to build and strengthen relationships. Over time, those relationships, will equal a much higher return on investment than one-time customers. Finally, offer advice as well as ask questions.
It is very simple to answer questions from customers, potential customers and those that haven’t yet become potential customers. When you respond to questions, you are providing many people with instant gratification. When people interact, they discuss matters that are important to them and topics of interest to them. Many times that includes speaking about products and services that are on the market … including yours.
5. Be Human
Personalize your conversations with people and improvise based on where the conversation takes you. Speak in the language that people understand. Sincerely flatter your subscribers, friends and those that leave a comment by responding to them. This nurtures your growing community. Actively reach out to people you admire using social media and pay them a compliment by commenting on their blogs, following their tweets, linking to their content, etc.
Listen for and respond to both positive and negative comments. This multiplies the good vibes around your brand. Pay attention to what your competitors are doing, which trends are important to follow, which new products and services might help you in your business, what is going on with pricing and of utmost importance … what people are saying about you and your business. Then talk about what people want to hear.
Each social media community has different types of measurements. Decide which ones best help you define your success or failure.
This entry was posted on July 8, 2010 by Barbara Elizabeth. It was filed under Fashion & Social Media Marketing, Fashion On The Web, Social Media Marketing and was tagged with e-commerce, Fashion 2.0, fashion e-commerce, fashion marketing online, fashion on the web, internet marketing, online fashion, online fashion marketing, online sales channel, social fashion, social media marketing in fashion.