Fashion 2.0 Thought Leaders: Macala Wright Lee
This is the first in a series of posts about social media marketing thought leaders in fashion. Throughout this series, I will feature an outstanding individual in the fashion industry that stands out in the social media landscape.
Macala Wright Lee is the CEO of FashionablyMarketing.Me a digital marketing and merchandising firm that specializes in fashion, luxury and beauty brands in Southern California. You can follower her on Twitter at @FashMarketing.
What makes Macala our first Social Fashion Thought Leader is that she really knows how to use the tools of the trade. She includes photographs from real-world fashion, social media sites to better define the five ways social media changed fashion in 2009.
About six months ago Macala Wright Lee’s “5 Ways Social Media Changed Fashion In 2009,” appeared in Mashable – the top source for news in social and digital media, technology and web culture.
5 Ways Social Media Changed Fashion in 2009
1. Getting Cozy in Communities
2. Creating Niche Communities
3. Embracing Mobile Apps
4. The Rise of Style Bloggers
5. The Impact of User-Generated Content
CLICK HERE to read the entire article
This entry was posted on July 7, 2010 by Barbara Elizabeth. It was filed under Fashion On The Web, Social Media Marketing Thought Leaders In Fashion Industry and was tagged with digital marketing, Fashion, Fashion 2.0, Fashion 2.0 thought leaders, fashion brands, merchandising, Social Media Marketing, social media marketing in fashion industry, thought leaders.